thedailywhat: Life’s Little Victory of the Day: Sainsbury’s announced today that it was bowing to social network pressure, and renaming its tiger bread “giraffe bread” per Lily Robinson’s suggestion. The three-year-old wrote the supermarket chain last year to ask why tiger bread is called tiger bread, suggesting it be renamed “giraffe bread” to better match its appearance. Customer service manager Chris King wrote Lily back to explain that the bread was named by a baker long ago who “thought it looked stripey like a tiger.” However, King sided with Lily, calling her renaming idea “brilliant.” After thousands of social network users hopped aboard the Giraffe Bread Express, the company caved and decided to move forward with the name change. “In response to overwhelming customer feedback that our tiger bread has more resemblance to a giraffe, from today we will be changing our tiger bread to giraffe bread and seeing how that goes,” said Sainsbury’s in a statement. Congrats everybody. We did it. [bbc / thanks sam!]
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thedailywhat:

Life’s Little Victory of the Day: Sainsbury’s announced today that it was bowing to social network pressure, and renaming its tiger bread “giraffe bread” per Lily Robinson’s suggestion.

The three-year-old wrote the supermarket chain last year to ask why tiger bread is called tiger bread, suggesting it be renamed “giraffe bread” to better match its appearance.

Customer service manager Chris King wrote Lily back to explain that the bread was named by a baker long ago who “thought it looked stripey like a tiger.” However, King sided with Lily, calling her renaming idea “brilliant.”

After thousands of social network users hopped aboard the Giraffe Bread Express, the company caved and decided to move forward with the name change.

“In response to overwhelming customer feedback that our tiger bread has more resemblance to a giraffe, from today we will be changing our tiger bread to giraffe bread and seeing how that goes,” said Sainsbury’s in a statement.

Congrats everybody. We did it.

[bbc / thanks sam!]

Source: thedailywhat

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  1. welcometoalishaland reblogged this from thedailywhat
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  4. cuhtreenuh reblogged this from thedailywhat and added:
    response, but can we just mention,...collective “AWWW” for that? With his response to this...
  5. determinationandtea reblogged this from envyadams
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  11. the-slinky-effect reblogged this from hannahfuckingrocks
  12. avesilves reblogged this from typewritersandnikons and added:
    And here I am wishing I had tried some tiger/giraffe bread while I was living in London.
  13. ohalright reblogged this from thedailywhat and added:
    only offending thing about this...god-awful summer olympics logo on sainsbury’s...
  14. thatwasbracing reblogged this from sarah-bartowski
  15. happiness-only-real-when-shared reblogged this from hippiescientist
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  31. peaceandcarrots reblogged this from turnonthewing and added:
    OH GOD THEY MADE GIRAFFE PATTERNED BREAD. WHY IS THIS AFTER I LEFT?!!?!?!?
  32. mrdarkglasses reblogged this from witch-breed
  33. turnonthewing reblogged this from jolierose and added:
    OMG DUTCH CRUNCH BREAD. THEY HAVE DUTCH CRUNCH BREAD IN LONDON. OMNOMNOMNOMNOMNOMNOM.
  34. sybaristail reblogged this from xperiahusky and added:
    This is such a cool story it just rocks. Hope you enjoy it. XOXOX
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