thedailywhat: Life’s Little Victory of the Day: Sainsbury’s announced today that it was bowing to social network pressure, and renaming its tiger bread “giraffe bread” per Lily Robinson’s suggestion. The three-year-old wrote the supermarket chain last year to ask why tiger bread is called tiger bread, suggesting it be renamed “giraffe bread” to better match its appearance. Customer service manager Chris King wrote Lily back to explain that the bread was named by a baker long ago who “thought it looked stripey like a tiger.” However, King sided with Lily, calling her renaming idea “brilliant.” After thousands of social network users hopped aboard the Giraffe Bread Express, the company caved and decided to move forward with the name change. “In response to overwhelming customer feedback that our tiger bread has more resemblance to a giraffe, from today we will be changing our tiger bread to giraffe bread and seeing how that goes,” said Sainsbury’s in a statement. Congrats everybody. We did it. [bbc / thanks sam!]
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thedailywhat:

Life’s Little Victory of the Day: Sainsbury’s announced today that it was bowing to social network pressure, and renaming its tiger bread “giraffe bread” per Lily Robinson’s suggestion.

The three-year-old wrote the supermarket chain last year to ask why tiger bread is called tiger bread, suggesting it be renamed “giraffe bread” to better match its appearance.

Customer service manager Chris King wrote Lily back to explain that the bread was named by a baker long ago who “thought it looked stripey like a tiger.” However, King sided with Lily, calling her renaming idea “brilliant.”

After thousands of social network users hopped aboard the Giraffe Bread Express, the company caved and decided to move forward with the name change.

“In response to overwhelming customer feedback that our tiger bread has more resemblance to a giraffe, from today we will be changing our tiger bread to giraffe bread and seeing how that goes,” said Sainsbury’s in a statement.

Congrats everybody. We did it.

[bbc / thanks sam!]

Source: thedailywhat

2922 Notes/ Hide

  1. fuzzleface reblogged this from kingstolemycrown and added:
    One good reason to be a Sainsbury’s employee. I noticed the change before I saw this post and knew it was because of...
  2. becki-turner reblogged this from onra
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  9. cuhtreenuh reblogged this from thedailywhat and added:
    response, but can we just mention,...collective “AWWW” for that? With his response to this...
  10. determinationandtea reblogged this from envyadams
  11. thatswhatvivsays reblogged this from susan-hua
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  16. the-slinky-effect reblogged this from hannahfuckingrocks
  17. avesilves reblogged this from typewritersandnikons and added:
    And here I am wishing I had tried some tiger/giraffe bread while I was living in London.
  18. ohalright reblogged this from thedailywhat and added:
    only offending thing about this...god-awful summer olympics logo on sainsbury’s...
  19. thatwasbracing reblogged this from matty-saracens
  20. happiness-only-real-when-shared reblogged this from hippyscientist
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  35. calloom reblogged this from weechestnut
  36. peaceandcarrots reblogged this from madeofsound and added:
    OH GOD THEY MADE GIRAFFE PATTERNED BREAD. WHY IS THIS AFTER I LEFT?!!?!?!?
  37. mrdarkglasses reblogged this from witch-breed
  38. madeofsound reblogged this from jolierose and added:
    OMG DUTCH CRUNCH BREAD. THEY HAVE DUTCH CRUNCH BREAD IN LONDON. OMNOMNOMNOMNOMNOMNOM.

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